超市设计|便利店设计|百货设计-乐竞(中国)一站式服务平台

Meny, a leading Norwegian supermarket that’s part of the NorgesGruppen group.

Meny，＊＊的挪威超市这就是目前，NorgesGruppen组的一部分。
The Opportunity机遇
To give Meny a brand presence and personality.

为了让MENY一个品牌的存在和个性。

Household had to build the brand’s fresh food offer as its key strength, while engaging their loyal customer – the 45- to 65-year-old foodie shopper. The design also had to attract younger families and city professionals as the future generation of customers, especially with the emergence of food in Norway as a lifestyle consideration for these audiences.

家庭必须建立品牌的新鲜食品报价作为其关键力量，而从事他们的忠实顾客 - 45 - 65岁的美食家购物者。该设计还必须吸引年轻家庭和城市的专业人士作为下一代的客户，尤其是食物在挪威的出现作为一种生活方式的代价，这些观众。

The Transformational Solution转型解决方案

‘We exist to help people eat better’ is Meny’s brand position and standout characteristic against competitors. In a market dominated by discounters shouting price and value, Meny is the first to care about what people eat.

“我们的存在是为了帮助人们吃得更好”是MENY的品牌地位，并打击竞争对手出色的特性。由折扣店喊的价格和价值主导的市场， MENY是第一个关心的人吃什么。

Household has created an environment that shows why Meny is different – and better. Heroing the freshness of the product is key. Display units in Bakery and Fruit and Vegetables flex responsively to stock levels throughout the day, so displays always look abundant. Meanwhile, a wooden ceiling raft holds the fresh counters perimeter together, creating a point of intimacy and spotlighting the vibrancy of the products.

家庭创造了说明了为什么MENY是不同的环境 - 更好。Heroing商品的新鲜度是关键。显示单位在面包以及水果和蔬菜弯曲响应于库存水平在整个一天，所以显示器看起来总是丰富。同时，木制天花板筏持有新鲜专柜周边在一起，创建一个点亲密度和聚光产品的活力。

The brand is a storyteller, encouraging routine-lead shoppers to swap different ingredients into their standard recipes from Meny’s quality products. There is visible expert presence – from staff and chefs, to inspirational hints, tips and ‘perfect combinations’.

品牌是一个讲故事的人，鼓励常规导联购物者从MENY的优质产品换不同的成分纳入其标准食谱。有可见的专家存在 - 从员工和厨师，以鼓舞人心的提示，技巧和“**组合” 。

This specialist authority breathes through the physical store, with maturing cabinets making whole cheese wheels and drying meat carcasses visible and available to purchase. In addition, the Meny Lauget (guild) – the ‘best of the best’ of in-store experts – has been elevated with a ‘seal of expert approval’ initiative for hero products.

这位专家权威呼吸通过实体店，与成熟的橱柜使整个奶酪轮毂和干燥肉尸可见和可选购。此外， MENY Lauget （公会） - “**的**的”店内的专家 - 已经提升与倡议的英雄产品“的专家批准印章”

The Result结果

The new store’s turnover is within budget and it is delivering on key performance parameters such as high share in the fresh produce departments. The store is perceived as warm and abundant, with feedback from customers being very positive.

新店的营业额是在预算之内，它是提供关键的性能参数，如高份额的新鲜农产品部门。这家商店被认为是温暖和丰富，客户是非常积极的反馈。

Vegard Kjuus, CEO at Meny said: “Household has created what will pioneer the next generation of supermarkets in Norway. The brief was simple but also difficult, because we were already performing well. But we want to lead with more than just profits – communications, customer dialogue and customer satisfaction are key.”

在MENY**执行官说： “家庭创造什么将开创在挪威下一代超市。概念很简单，但也很难，因为我们已经表现很好。但我们要的不仅仅是利润–通讯的领导，客户对话和客户满意度的关键。”

Vegard Kjuus ，Christian Kildal Hansen, Store Concept Development Manager at Meny said: “What impressed me during the process was Household’s ability to absorb knowledge regarding the Norwegian grocery market, especially in terms of consumer behaviour and the local competition. This was crucial for us in order to create a concept that was adapted to local conditions within the set timeframe.”

Vegard kjuus，基督教Kildal汉森，商店的概念发展经理说：“给我留下深刻印象的论证过程是家庭的吸收知识的挪威杂货市场能力，特别是在消费者行为和当地的竞争条件。这是我们的关键是为了创造一个概念，是适应当地的条件在规定的时间内。”

About
Household is a customer experience design consultancy that creates emotionally connected, high performing customer experiences. We focus on Retail, Leisure and Service design for ambitious brands, constantly shaping ways to innovate across their physical and digital channels. We create transformational customer experiences through our ‘Insight, Innovation and Activation’ process, partnering with brands to make their unique connection with customers. We do this across, their environments, their communication, their services, their products and their people. Based in London and Los Angeles, Household works across Europe, the USA and Asia. We are independent, with a big reach and a big heart, valuing ingenuity, warmth and collaboration.

家居设计顾问是客户的经验，创造emotionally连通，高执行客户的经验We focus on零售、休闲和服务设计为雄心勃勃的品牌，不断塑造ways to their physical andinnovative across数字通道我们创建transformational客户体验我们的洞察力，创新和激活过程，Partnering with品牌to make their的connection with customers我们这样做过，他们的环境，他们的沟通，他们的服务，他们的产品和他们的人。总部位于伦敦和洛杉矶，家用的作品在欧洲，美国和亚洲。我们是独立的，有一个大的影响力和大的心，重视创造力，温暖和协作。

Meny目前在挪威超市中处于＊＊位置，是NorgesGruppen集团的一部分。

家庭必须建立品牌的新鲜食品报价作为其关键力量，而从事他们的忠实顾客 - 45 - 65岁的美食家购物者。该设计还必须吸引年轻家庭和城市的专业人士作为下一代的客户，尤其是食物在挪威的出现作为一种生活方式的代价，这些观众。

“我们的存在是为了帮助人们吃得更好”是MENY的品牌地位，并打击竞争对手出色的特性。由折扣店喊的价格和价值主导的市场， MENY是第一个关心的人吃什么。

家庭创造了说明了为什么MENY是不同的环境 - 更好。Heroing商品的新鲜度是关键。显示单位在面包以及水果和蔬菜弯曲响应于库存水平在整个一天，所以显示器看起来总是丰富。同时，木制天花板筏持有新鲜专柜周边在一起，创建一个点亲密度和聚光产品的活力。

品牌是一个讲故事的人，鼓励常规导联购物者从MENY的优质产品换不同的成分纳入其标准食谱。有可见的专家存在 - 从员工和厨师，以鼓舞人心的提示，技巧和“**组合” 。

这位专家权威呼吸通过实体店，与成熟的橱柜使整个奶酪轮毂和干燥肉尸可见和可选购。此外， MENY Lauget （公会） - “**的**的”店内的专家 - 已经提升与倡议的英雄产品“的专家批准印章”

新店的营业额是在预算之内，它是提供关键的性能参数，如高份额的新鲜农产品部门。这家商店被认为是温暖和丰富，客户是非常积极的反馈。

在MENY**执行官说： “家庭创造什么将开创在挪威下一代超市。概念很简单，但也很难，因为我们已经表现很好。但我们要的不仅仅是利润–通讯的领导，客户对话和客户满意度的关键。”

Vegard kjuus，基督教Kildal汉森，商店的概念发展经理说：“给我留下深刻印象的论证过程是家庭的吸收知识的挪威杂货市场能力，特别是在消费者行为和当地的竞争条件。这是我们的关键是为了创造一个概念，是适应当地的条件在规定的时间内。”

家居设计顾问是客户的经验，创造emotionally连通，高执行客户的经验We focus on零售、休闲和服务设计为雄心勃勃的品牌，不断塑造ways to their physical andinnovative across数字通道我们创建transformational客户体验我们的洞察力，创新和激活过程，Partnering with品牌to make their的connection with customers我们这样做过，他们的环境，他们的沟通，他们的服务，他们的产品和他们的人。总部位于伦敦和洛杉矶，家用的作品在欧洲，美国和亚洲。我们是独立的，有一个大的影响力和大的心，重视创造力，温暖和协作。